An article by Maija Palmer on page 4 of today’s FT talks about research by the British Market Research Bureau which found that fewer than 5 per cent of people have watched any clips posted by political parties on YouTube.
The findings also showed that fewer than 2 per cent of internet users have watched Tony Blair’s clip which followed the French elections and less than 1.5 per cent have viewed any of David Cameron’s clips.
So, young people are not choosing to watch political clips on YouTube. No surprise there! Just because politicians use a new media that’s relevant to young people it doesn’t mean that you’re going to get immediate results.
It would be interesting to see the profiles of the few people who have seen the clips and how they have reacted to them. Has seeing them affected their thoughts on politics and politicians?
I would assume that most of the people who have been watching political clips on YouTube are journalist, party activists etc. But it will be interesting to see in the next 12 months if there is organic growth in the viewership and whether, if a really good clip gets made, whether a politician can produce a viral hit!
For the terms of my specific reserach it would be interesting to know how the national figures compare with people looking at clips about politicians or politcial issues in their local area adn whether using YouTube could be more effective at the local level
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