I hadn’t really gone into Sir Hayden Phillips review of party spending but I spotted an article on the front page of today’s Campaign which reports that Sir Hayden is encouraging parties to give up poster advertising because it’s a waste of money and doesn’t change anyone’s mind. I’m not sure of how much normally gets spent on such advertising but presumably even if posters get dumped, the parties will still want to market directly to voters. Does that mean resources going more towards online marketing?
I’m off to Stockholm for the weekend as Clare is attending the ICC conference there so I will probably take a couple of days off from this blogging stuff. I’m sure there are more interesting things for me to do while I’m over there.
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